{
 "as_of": "2026-10-15",
 "sample": {
  "ads": 625,
  "active_at_last_check": 490,
  "unique_copy": 395,
  "unique_creatives": 351,
  "composition": {
   "top_250_by_impressions_2026_10_02": 250,
   "top_250_by_impressions_2026_10_12": 256,
   "most_recent_14d_2026_10_05": 144,
   "ended_since_2026_09_30": 135
  }
 },
 "meta_reported_active": [
  {
   "date": "2026-10-02",
   "active": 1224,
   "source": "our sweep, Meta total"
  },
  {
   "date": "2026-10-12",
   "active": 1704,
   "source": "our sweep, Meta total"
  },
  {
   "date": "2026-10-15",
   "active": 1800,
   "source": "Ad Library live label ~1,800"
  }
 ],
 "format": {
  "Video": {
   "n": 412,
   "pct": 65.9
  },
  "Carousel / dynamic": {
   "n": 155,
   "pct": 24.8
  },
  "Static image": {
   "n": 58,
   "pct": 9.3
  }
 },
 "video": {
  "n": 428,
  "median_seconds": 31.9,
  "vertical_9x16": 421,
  "length_buckets": {
   "0-15s": 46,
   "15-30s": 148,
   "30-45s": 158,
   "45-60s": 55,
   "60s+": 21
  }
 },
 "production_videos": {
  "Person on camera": {
   "n": 315,
   "pct": 76.5
  },
  "Screen or hands demo": {
   "n": 75,
   "pct": 18.2
  },
  "Cover unclear": {
   "n": 16,
   "pct": 3.9
  },
  "Designed motion graphic": {
   "n": 6,
   "pct": 1.5
  }
 },
 "angle_all": {
  "Talk, it types (general)": {
   "n": 109,
   "pct": 17.4
  },
  "Better AI prompts": {
   "n": 99,
   "pct": 15.8
  },
  "Meeting notes (Notetaker)": {
   "n": 95,
   "pct": 15.2
  },
  "Coding by voice": {
   "n": 90,
   "pct": 14.4
  },
  "Switch and consolidate": {
   "n": 72,
   "pct": 11.5
  },
  "Talk messy, get clean text": {
   "n": 57,
   "pct": 9.1
  },
  "Speed (faster than typing)": {
   "n": 27,
   "pct": 4.3
  },
  "Hands-free, anywhere": {
   "n": 27,
   "pct": 4.3
  },
  "Snippets (two words, whole email)": {
   "n": 25,
   "pct": 4.0
  },
  "Accuracy (names, accents, languages)": {
   "n": 24,
   "pct": 3.8
  }
 },
 "angle_top50": {
  "Better AI prompts": {
   "n": 19,
   "pct": 38.0
  },
  "Coding by voice": {
   "n": 12,
   "pct": 24.0
  },
  "Speed (faster than typing)": {
   "n": 5,
   "pct": 10.0
  },
  "Talk messy, get clean text": {
   "n": 5,
   "pct": 10.0
  },
  "Talk, it types (general)": {
   "n": 5,
   "pct": 10.0
  },
  "Snippets (two words, whole email)": {
   "n": 2,
   "pct": 4.0
  },
  "Hands-free, anywhere": {
   "n": 2,
   "pct": 4.0
  }
 },
 "angle_rest": {
  "Coding by voice": {
   "n": 49,
   "pct": 23.8
  },
  "Talk, it types (general)": {
   "n": 48,
   "pct": 23.3
  },
  "Meeting notes (Notetaker)": {
   "n": 34,
   "pct": 16.5
  },
  "Better AI prompts": {
   "n": 22,
   "pct": 10.7
  },
  "Switch and consolidate": {
   "n": 20,
   "pct": 9.7
  },
  "Hands-free, anywhere": {
   "n": 12,
   "pct": 5.8
  },
  "Talk messy, get clean text": {
   "n": 9,
   "pct": 4.4
  },
  "Accuracy (names, accents, languages)": {
   "n": 5,
   "pct": 2.4
  },
  "Snippets (two words, whole email)": {
   "n": 4,
   "pct": 1.9
  },
  "Speed (faster than typing)": {
   "n": 3,
   "pct": 1.5
  }
 },
 "persona": {
  "Everyday (texts, friends, life)": {
   "n": 192,
   "pct": 30.7
  },
  "Creators": {
   "n": 131,
   "pct": 21.0
  },
  "Office workers": {
   "n": 120,
   "pct": 19.2
  },
  "Developers and builders": {
   "n": 104,
   "pct": 16.6
  },
  "Founders and PMs": {
   "n": 37,
   "pct": 5.9
  },
  "Sales and recruiting": {
   "n": 18,
   "pct": 2.9
  },
  "Students": {
   "n": 16,
   "pct": 2.6
  },
  "Parents": {
   "n": 7,
   "pct": 1.1
  }
 },
 "hook_type_spoken": {
  "Bold statement": {
   "n": 179,
   "pct": 41.8
  },
  "First-person story": {
   "n": 72,
   "pct": 16.8
  },
  "Question": {
   "n": 44,
   "pct": 10.3
  },
  "Music only, no speech": {
   "n": 43,
   "pct": 10.0
  },
  "List or ranking": {
   "n": 30,
   "pct": 7.0
  },
  "Direct command": {
   "n": 19,
   "pct": 4.4
  },
  "Pain callout": {
   "n": 18,
   "pct": 4.2
  },
  "Result shown": {
   "n": 7,
   "pct": 1.6
  },
  "Authority or founder": {
   "n": 7,
   "pct": 1.6
  },
  "Test or challenge": {
   "n": 7,
   "pct": 1.6
  },
  "POV": {
   "n": 1,
   "pct": 0.2
  },
  "Discovery reveal": {
   "n": 1,
   "pct": 0.2
  }
 },
 "offer": {
  "Free plan": {
   "n": 502,
   "pct": 80.3
  },
  "No offer in copy": {
   "n": 86,
   "pct": 13.8
  },
  "Switch credit: remaining Granola time plus 1 to 3 bonus months": {
   "n": 29,
   "pct": 4.6
  },
  "Free month of Pro (creator code)": {
   "n": 8,
   "pct": 1.3
  }
 },
 "market": {
  "Global": {
   "n": 542,
   "pct": 86.7
  },
  "India": {
   "n": 83,
   "pct": 13.3
  }
 },
 "landing": {
  "wisprflow.ai": {
   "n": 341,
   "pct": 54.6
  },
  "wisprflow.ai/notetaker": {
   "n": 121,
   "pct": 19.4
  },
  "wisprflow.ai/india": {
   "n": 83,
   "pct": 13.3
  },
  "wisprflow.ai/granola-switch": {
   "n": 29,
   "pct": 4.6
  },
  "wisprflow.ai/developers": {
   "n": 24,
   "pct": 3.8
  },
  "ref.wisprflow.ai/8TvkAx4": {
   "n": 10,
   "pct": 1.6
  },
  "wisprflow.ai/ali": {
   "n": 4,
   "pct": 0.6
  },
  "wisprflow.ai/accessibility": {
   "n": 3,
   "pct": 0.5
  },
  "wisprflow.ai/dictation/wispr-flow-for-talent-acquisition-partners": {
   "n": 2,
   "pct": 0.3
  },
  "wisprflow.ai/dictation/wispr-flow-for-product-managers": {
   "n": 2,
   "pct": 0.3
  },
  "ref.wispr.ai/meta": {
   "n": 1,
   "pct": 0.2
  },
  "wisprflow.ai/dictation/wispr-flow-for-administrative-professionals": {
   "n": 1,
   "pct": 0.2
  },
  "comeflowwithme.wisprflow.ai": {
   "n": 1,
   "pct": 0.2
  },
  "wisprflow.ai/dictation/wispr-flow-for-marketing-leaders": {
   "n": 1,
   "pct": 0.2
  },
  "wisprflow.ai/steven": {
   "n": 1,
   "pct": 0.2
  },
  "wisprflow.ai/why-flow": {
   "n": 1,
   "pct": 0.2
  }
 },
 "creator": {
  "partnership_ads": 61,
  "partners": [
   [
    "Brown Chronicle",
    28
   ],
   [
    "peedur.p",
    5
   ],
   [
    "Ace Consulting",
    4
   ],
   [
    "brentvonn",
    3
   ],
   [
    "The Diary of a CEO",
    3
   ],
   [
    "Jenny Stojkovic",
    3
   ],
   [
    "Dion Does Content",
    2
   ],
   [
    "Lindsay Rosenthal",
    2
   ],
   [
    "Mattmartin06",
    2
   ],
   [
    "Bryce Querubin",
    2
   ],
   [
    "Angel D",
    2
   ],
   [
    "Angel Dolor",
    2
   ],
   [
    "Volkan.js",
    1
   ],
   [
    "wisprontheroad",
    1
   ],
   [
    "Ali Abdaal",
    1
   ]
  ]
 },
 "run": {
  "ended_n": 135,
  "ended_median_days": 3.0,
  "ended_under_7d": 112,
  "top50_median_days": 45.0,
  "rest_top250_median_days": 14.0,
  "top250_oct12_age_median": 14.0,
  "top250_oct12_started_within_14d": 149
 },
 "churn": {
  "oct02_top250": 250,
  "still_top250_on_oct12": 160,
  "new_in_oct12_top250": 91
 },
 "clones": {
  "max_ads_one_creative": 24
 },
 "top50_format": {
  "Video": {
   "n": 35,
   "pct": 70.0
  },
  "Carousel / dynamic": {
   "n": 8,
   "pct": 16.0
  },
  "Static image": {
   "n": 7,
   "pct": 14.0
  }
 },
 "top50_production": {
  "Person on camera": {
   "n": 18,
   "pct": 36.0
  },
  "Screen or hands demo": {
   "n": 16,
   "pct": 32.0
  },
  "Designed static": {
   "n": 15,
   "pct": 30.0
  },
  "Designed motion graphic": {
   "n": 1,
   "pct": 2.0
  }
 }
}